Leverage Datazoom and Looker integration with Google BigQuery to access insights around the viewing experience to drive optimizations and revenue growth.
Create an integrated view of real-time video playback, web analytics, advertising, and CDN data that can be correlated to individual users and sessions. This view can help operations better perform root-cause analysis and improve overall QoE to drive subscriber retention.
Visualizations are critical to operational support of streaming subscribers. But proprietary dashboards, such as those from dedicated analytics providers, can be slow and expensive. With Datazoom, Looker, and BigQuery, you can create real-time, custom dashboards and reports, that are 3-5x faster, and offer 40% savings on TCO than traditional video analytics tools.
Multiple dashboards can slow down viewer support. If operations has to look at different visualizations and make manual correlations, issues can go unresolved when they need to be addressed in real-time. With BigQuery Data Transfer service, you can load Google AdWords, DoubleClick Bid/Campaign Manager, DoubleClick for Publishers, and YouTube reports directly into BigQuery so that all of your data, from advertising to QoE, is in one place to create combined visualizations.
The Datazoom SDK collects data from any OTT mobile app or website. Once collected, the data is normalized against a standardized data dictionary. The data is then stored in Google Cloud for access by the Looker Blocks.
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Looker is one of the leading data visualization tools. Part of the Google Cloud Platform, Looker connects directly to the Datazoom data lake in Google Cloud, enabling Blocks to access information in near real-time and ensuring Blocks represent the latest data.
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Google BigQuery is a serverless, cost-effective and multicloud data warehouse designed to help businesses turn big data into valuable insights.
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